Image Source: FreeImages
Did you know that 72% of users claim that images are the primary factor when deciding to buy a product? The images on your store have an important role in persuading your customers to make a purchase. They can even determine whether someone continues browsing or exits your page. With so much weight on the visuals, it’s time for ecommerce sellers to take their photo editing game to the next level. The best image editing tools help you get the most out of existing images without spending hours on Photoshop or other complex photo-editing software. You don’t need advanced skills in order to improve the appearance of an image and make it perfect for your ecommerce store. These tools are easy-to-use, fast, and free.
Why Should You Care About Image Editing?
Before you start editing your product photos, it’s important to understand why this is important. The 7 reasons why you should care about image editing are: – Easy to spot flaws – If the image quality is low, your customers might not be able to tell if the product has a minor scratch or if it’s broken. They might return their items, costing you money and lowering your seller rating. – Easy to spot fakes – You might want to buy or sell a fake item. This can negatively impact your ecommerce business and cause you serious legal trouble. Professionally edited images will make it easy for your customers to spot flaws, so they can make informed decisions. – More sales – Good-looking images will encourage people to click “add to cart” on your store. This can lead to more sales, increased customer satisfaction, and a good reputation. – Save money – With higher sales, you can save money on marketing and advertising, while increasing your profits. Image optimization is also important, so that products are featured higher in search engine results. – More trust – Customers are likely to shop more, click “add to cart”, and leave positive reviews if they trust your business. With professionally edited product images, you can build trust among your customers, making them more likely to purchase from your store again. – Easier SEO – With better-looking images and product information, you can optimize your ecommerce store with ease. This can help you get more clicks from search engines, leading to more sales.
Unsplash: Free Photo Content
Unsplash is a free stock photo website with Creative Commons Zero (CC0) license. This means that you can use these images for commercial and marketing purposes, without needing to worry about copyright infringement. There are over 10 million free images on this website, so you have plenty of options when choosing free photo content for your ecommerce store. You can use these images for your product photos, image headers, blog posts, and social media posts. You can also use images for your email marketing campaigns, including product announcements, sales, and newsletters. Using free images can save you money and help you avoid copyright issues. This is important, since abusing images can hurt your business.
Canva: Easy Image Creation
Canva is one of the most popular online image editors, with over 35 million users worldwide. With this easy-to-use tool, you can create professional-looking images, without the need for a graphic designer. This platform lets you create graphics, posters, banners, social media images, and more. You can select from a wide range of templates, or start with a blank canvas and create something unique. It’s also possible to plug in existing images and edit them with this tool. The app is free to use, but you can pay for a premium account for added features. This is one of the best tools for creating simple images, such as product photos. You can use it to optimize your images, add text, and create professional-looking images.
TinyPNG: Easy image compression
TinyPNG can help you optimize your images, without needing to use a complex image editor. This image compression tool can help you reduce the file size of your images and save you money on hosting. TinyPNG lets you upload your images and automatically shrinks their file size. This can reduce the download time for your customers, but it can also improve your search engine ranking. Search engine algorithms look at file sizes, and they can rank images lower if they are too large. This tool can reduce the file size of your images, so that they rank higher on Google. This is important, since you can earn more clicks from customers who are more likely to find your website through the search engines.
Adobe Photoshop Express: Pro Editing Made Easy
Adobe Photoshop is one of the most popular image editing tools, with over 100 million users. It’s a complex image editor that many consider to be the best option for editing images. This app is a simplified version of Photoshop, designed for easy online editing. You can use this app to edit your images, add text, and create beautiful graphics. This image editor is a good choice if you need pro-level image editing. It’s ideal if you want to use advanced features, such as filters and adjustment layers. This app is also a good choice if you need to edit large files. It’s suitable for photographers and designers, but it can be too difficult for beginners.
Sumo Paint: Collaging Made Easy
Sumo Paint is a free, online image editor that lets you create collages. This is a good choice if you want to create eye-catching images for your store. You can combine different images to create an interesting, unique look that catches the attention of your customers. This is a good choice if you want to create images for social media posts and blog posts. This app lets you add text, add stickers, and use images from your computer or from the online photo library. You can also use your own photos and create unique images, such as memes or collages.
Image editing is an important part of creating beautiful ecommerce store images. These 7 tools can help you improve the quality of your images. You can use them to optimize your photos, add new images, create collages, and more. These tools are easy-to-use, fast, and free. These tools can help you create better-looking images for your ecommerce store. They can also help you create images that are more appealing to your customers and drive more clicks to your website.